Fisher Price is an American brand with a long tradition, known predominantly for toys, educational toys, and vehicles for children. The brand was established in 1930 by Herman Fisher, Helen Schelle, Irving Price and his wife Margaret Evans Price, an illustrator. With previous experience in selling toys, the production of Fisher Price toys was based on sturdiness, interactivity, and value for money as well as quality. Since their beginning, over 5000 various toys were created - many of them licensed, too. Apart from toys, Fisher Price also offers other products including children clothing, furniture, and of course, strollers - in collaboration with the German company Hauck, but also their own. In the USA, with the help of designer Jonathan Adler, Fisher Price offers their own Deluxe umbrella stroller.